1. Enhanced Engagement

Digital displays capture 400% more views than static displays, and 8/10 customers claim to have entered a store simply because digital signage caught their attention. So how does this affect business? Well, more views mean more opportunities to impact sales, and more interest means more customers in your doors, all of which can lead to opportunities for greater sales.

2. Greater Satisfaction

Digital signage can have a huge effect on your customers’ overall experiences. In fact, according to a Digital Signage Today article, customers that interact with digital signage report 46% higher satisfaction. Part of that is almost certainly due to the 35% decrease in perceived wait time that Burkhart notes as being “one of the best things you can do to improve customer experience.” These are the kind of improvements to customers’ experiences that can help lead to better customer retention.

3. More Impulse Purchases

David Bawarsky, an authority in the tech community, states that 19% of people admitted to making an unplanned purchase because of digital signage. When you compound these unplanned purchases with digital signage’s effect on purchase amount, it’s easy to see how much of a boon digital signage can be to business.

4. Higher Growth

A collection of recent reports state that many brands experience a significant increase (as much as 33%) in sales after implementing digital signage. On top of that, the research is clear — digital signage frequently leads to more in-store traffic and customers spend significantly longer inside. These trends help to improve business’s bottom lines, allowing for greater opportunities in the future.

5. Additional Opportunities

Digital signage also helps to mitigate a variety of time-consuming jobs that have historically been the responsibility of employees. For instance, in the retail environment, digital signage can display loads of sales information that employees no longer have to spend time relaying to the customer. This frees up their time to engage in more meaningful conversations, providing higher customer satisfaction and more opportunities to create the kind of genuine connections that lead to a loyal customer base.